There’s a lot of smack talked about web developers. Usually along the lines that they’re obsessive geeks who are only comfortable expressing themselves in zeroes and ones. Here is WMW’s very own Thom Vincent to utterly disprove all that. In what can only be described as my favourite Christmas present of the year (and it isn’t even the… [ MORE… ]
Just a quick note to wish everyone a merry Christmas and happy New Year from the quaint, snow-dusted hamlet of WMW. It’s been a hell of a year, wouldn’t you say? But there’s no sense dwelling on the negative. A whole new year awaits – brimming with potential, bursting with possibilities and covering your whole Outlook calendar with… [ MORE… ]
If you work in advertising, you probably recognise the acronym above. It’s something of a golden rule – Keep It Simple, Stupid. I suppose you could call it jargon. And jargon’s bad, right? Read any tone of voice guidelines and they’ll tell you to avoid it like the bubonic. But keeping it simple isn’t always quite that simple.… [ MORE… ]
This last week, I have read both the MacLeod Report to Lord Mandelson on ‘enhancing performance through employee engagement’ and (for wholly professional reasons and not because I’m bonkers) the Fortean Times (http://www.fortean.times.magazine.co.uk/) I was disturbed to see that the first could quite easily have appeared in the second and not caused its readership to bat an eyelid.… [ MORE… ]
Spotted by one of the team on the way into work this morning: Finally, someone has had the moxie to admit it. We’d rather spend time polishing our shiny, beautiful and artfully constructed brands than let them be sullied by those infuriatingly fickle vulgarians known as customers. What a wonderful metaphor for the last twenty years of brand… [ MORE… ]
If you didn’t catch it on The Hub, here are some pithy (ahem) thoughts on using 2.0 for IC purposes. Enjoy. There’s nothing to fear but fear itself. Here’s where we are. Web 2.0 has finally filtered through to the corporate consciousness and IC professionals are being told in no uncertain terms that they need to make it… [ MORE… ]
Ever since Edouard-Leon Scott de Martinville first miraculously captured a French lady singing a traditional folk song in 1860 (I preferred her earlier stuff) on his phonautogram, recorded music has been out there prompting debate, discussion and disagreement. And I can confirm that 149 years down the line, nothing’s changed. We’ve always had music in the WMW office… [ MORE… ]
A #dystopian tale of human enslavement and microblogging Chapter Three Man, it was hot. I’m talking Northern line in August hot. I stood there with trickles of sweat scuttling down my back like refrigerated Pachinko balls. What was taking them so damn long? I thought about buzzing again, but that would’ve reeked of desperation. Or at the very… [ MORE… ]
We’ve just finished one of our Seven Deadly Sins writing courses with a great group of IC experts from a large risk management company (who I won’t risk naming). So, I thought it would be worth sharing a few of the feedback comments. Neil – today’s copy coach – would do so himself but his bluff Northern humility… [ MORE… ]
A #dystopian tale of human enslavement and microblogging Chapter Two Sticking it to the man was easier than I thought (my line manager Keith was very understanding). Just six weeks later I was in Frisco International Airport queuing for a hire car. Suddenly I was the most spontaneous guy I knew – including Pete in MIS, and I… [ MORE… ]
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