Spotted by one of the team on the way into work this morning: Finally, someone has had the moxie to admit it. We’d rather spend time polishing our shiny, beautiful and artfully constructed brands than let them be sullied by those infuriatingly fickle vulgarians known as customers. What a wonderful metaphor for the last twenty years of brand… [ MORE… ]
If you didn’t catch it on The Hub, here are some pithy (ahem) thoughts on using 2.0 for IC purposes. Enjoy. There’s nothing to fear but fear itself. Here’s where we are. Web 2.0 has finally filtered through to the corporate consciousness and IC professionals are being told in no uncertain terms that they need to make it… [ MORE… ]
Ever since Edouard-Leon Scott de Martinville first miraculously captured a French lady singing a traditional folk song in 1860 (I preferred her earlier stuff) on his phonautogram, recorded music has been out there prompting debate, discussion and disagreement. And I can confirm that 149 years down the line, nothing’s changed. We’ve always had music in the WMW office… [ MORE… ]
