Your people are your brand


Engaged or hung-up?

Posted by Grant on February 22, 2010 in Blog, Brand, Engagement, Internal Comms

“Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein Adopting undeserved gravitas by quoting one of history’s great intellectuals? Textbook bloggery, that is. Fortunately, it’s also apposite to the point in question. Our old friend ‘engagement’. I recently stumbled across this article on RI5. ‘Engagement’ has become the bon mot… [ MORE… ]

Posted by Grant on February 16, 2010 in Blog, Social, Whimsy

Here’s a random thought. Despite being lauded as empowering people around the world as never before, is the web really a boon to those we little guys refer to as The Establishment? The thought occurred when reading a comment posted on the BBC Business blog. The author was expressing his mystification at the lack of civil unrest manifested… [ MORE… ]

Every day is a school day

Posted by Kate on February 15, 2010 in Blog, Engagement, WMW, Writing

Being the new kid is never easy. So it was with both glee and trepidation that, after four years as a technology PR, I became the latest writer on WMW’s Creative team. I knew from the start that, given my background, the learning curve would be a steep one. However, it has so far surprised me to discover… [ MORE… ]

The un-credibles

Posted by Grant on February 5, 2010 in Advertising, Blog, Brand, Creative, Internal Comms

People have a natural tendency towards anthropomorphism. Do what now? It simply means ascribing human attributes to non-humans. An extreme example would be the craze for pet rocks back in the 70s. A more prosaic one would be giving your car a nickname. A friend of mine once made the mistake of buying a Suzuki Samurai. He would… [ MORE… ]

Not good with goodbyes?

Posted by Grant on February 3, 2010 in Blog, WMW

Here’s an email you might find controversial. It’s from our good selves to (what we can only assume is) a former client. We’ll call him Mr Y for reasons that will become apparent.  Give it a read: Dear Mr Y I am going to be frank as I believe that we know each other sufficiently well. What the… [ MORE… ]

Words fail

Posted by Grant on February 2, 2010 in Blog, Creative, Whimsy

Spotted by Matt on his way to an office branding install. Being a Creative Director means having a set of mantras that allow you to pretend there is some kind of codified science behind what we do. One of mine is: ‘Execution is easy. Ideas are hard.’ Having seen this, I might rethink it. P.S. To be fair… [ MORE… ]

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