I’ve never been comfortable with the notion of values but I’ve never quite known why. And then someone here at WMW crystallised it for me. ‘Patience,’ she wrote, ‘is a much under rated value.’ And that’s when it struck me. Patience is a virtue. It is an action we choose to take. A value is something we hold… [ MORE… ]
Has there ever been a water cooler moment about people having a chat by the water cooler? Sorry if that’s a bit meta for this time of day. There’s a point hovering just out of sight, I’m almost sure of it. (Moreover, do people really stand around the water cooler talking about the latest water cooler moment? Me,… [ MORE… ]
I recently read an idea for a new agency model in the comments section of one of the multifarious creative blogs out there. It struck me as sheer brilliance. Here’s how it works. Basically, you pick a brand (any brand) and start doing advertising on its behalf. You don’t need their permission, which straight away cuts out the… [ MORE… ]
Today a client had the brazen cheek to give feedback on an ad I was involved with. I know. I was apoplectic too. The gist of it was, “We love it but could you tone it down a bit for the audience?” It will surprise no one to hear that this happens a lot when you work at… [ MORE… ]
