I’ll be popping on a more constructive post shortly, but sometimes something catches your eye you just have to share. In this instance, it’s the intro copy to an app for a certain well-known vendor of American college-wear. Before going any further, I strongly recommend you brace yourself. Whiplash from the inevitable cringe reflex is a real possibility.… [ MORE… ]
A neat little bon mot from one of the many creative how-to guides (apologies to the uncredited coiner) goes as follows: “At all costs resist the urge to start writing.” That is to say, only start executing an idea when you’ve thought it through properly. If you have, the copy will flow easily because you know exactly the… [ MORE… ]
Today a member of the Client Service team wondered over with what he purported to be a new brief. “So what’s the message?” I enquired. “They just want something generic,” he replied. At this point I ambled to the nearest available corner, curled up into a foetal position and started singing ‘Row, row, row the boat’ in an… [ MORE… ]
Secretly, I’m a nerd. I say ‘secretly’. I think my weekly Amazon delivery of sci fi books and videogames mean the creative team is on to me. (Seamless segue approaching) If you’ve ever bought a PC videogame, you’ll have seen two important pieces of information on the back of the box. The first is called Minimum Requirements. The… [ MORE… ]
Together with our friends at O2, we’ve been shortlisted for a PR Week Award in October. Must not drink too much at the ceremony. Max Clifford would have a field day.
A common theme in the world of communication is ‘simplicity’. You know, making complicated stuff simpler so it’s more easily digested. But, while simplicity is a prerequisite of effective communication, alone it’s not enough. We’re not simply (there it is again) in the business of making things more easy to digest, after all. Marcus Wareing doesn’t just fillet,… [ MORE… ]
A couple of months ago, I applied for a job. This is what the ad said: The onerous tasks Right now, we need a copywriter to join our incredibly busy but remarkably friendly (and indecently talented) creative team. It’s a chance to work on all kinds of internal brand communications – from posters and brochures to events and… [ MORE… ]