Your people are your brand

 

Obligatory festive missive

Posted by Grant on December 22, 2010 in Blog, Whimsy, WMW

The brief Christmas hiatus is so close I can almost taste it. Ugh. Brandy. Plus butter. Really? Really? The week leading up to it has certainly been exciting. Londoners have been revisiting the Blitz spirit after our nation’s fair capital was assaulted by an onslaught of light snow nearly a week ago. We’re all heroes here. A special… [ MORE… ]

Lies, damn lies and Xbox

Posted by Grant on December 6, 2010 in Blog, Brand, Creative

I’ve probably mentioned before that I’m a bit of a sceptic when it comes to the dark art of Planning. By which I mean (loosely) using numbers to steer, measure and maximise creative effectiveness. Perhaps it’s because I’ve seen many presentations where the statistical insights seem to have absolutely no causal link with the resulting strategy. The non… [ MORE… ]

A designer boils over

Posted by Chris on December 1, 2010 in Blog, Creative

Staring into the bottom of my second pint of the black stuff, patiently waiting for my opportunity to speak, a counter argument is slowly forming. Across the table sits a close friend who has been ranting for several minutes about the ludicrous sum of money he’d been quoted for some design work. Whilst this has been going on… [ MORE… ]

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