Think unpleasant Power Exec with Mont Blanc telling you it’s all about price, product, placement and promotion. Especially promotion – the part with the hefty price tag. Now breathe a sigh of relief: marketing strategies, those mainstays of consumer and recruitment advertising agencies from the shoulder-padded 1980s until yesterday, need no longer confuse you. Now you can be… [ MORE… ]
If you were there and you met us, we hope you enjoyed the experience. If you were there and you didn’t meet us, we hope to meet you another day in less, well, noisy circumstances. It’s rare for WMW to venture out of our Clerkenwell eyrie so the IBDG gig must have been something special to tempt us… [ MORE… ]
What would you expect Africa’s biggest bank to look like? Pretty much like any other office you’ve ever seen? Branded in the corporate colours? Gilded with the spoils of the mines below (no joke – Standard Bank literally is built on a gold mine)? Well, you would be wrong. Standard Bank in Johannesburg has the biggest art collection… [ MORE… ]
I’ve just moved house. One of the side effects is that I’ve essentially been moonlighting as a secret shopper – liaising with the various companies involved in the laborious process of relocating. From banks and credit card companies to retail websites and media suppliers. Given my day job is ultimately about helping (in some small part) organisations’ people… [ MORE… ]
From time to time I like to pimp my colleague Neil’s (known affectionately as the business poet) most excellent creative writing workshops. This time, I thought I’d leave the pimping to some feedback forms from an overseas client of ours who just completed one of his sessions. A few choice comments then: “Thank you! Would like to see… [ MORE… ]
You know that poster you just composed? Lose the last line. You know that presentation you just created? Take out every second bullet point. You know that email you just wrote? Cut the word count in half. Strike that. Quarter it. You know that ad you just crafted? Delete that clever intro you’re so proud of. You know… [ MORE… ]
