One of our copywriters asked for a chat the other day. He’s very talented. But quite inexperienced. And looked rather anxious. “It just feels like I’m winging it. And, worse, that at any minute now I’m going to get found out.” I laughed. Not the most sensitive response to an earnestly expressed insecurity. But I couldn’t help it;… [ MORE… ]
Gamification. You’ve probably come across this rather clunky neologism. It simply means the application of gaming mechanics to activities normally considered outside its purview. Basic example: Bullsh*t Bingo. This transfers the gaming mechanics of bingo (i.e. ticking off randomly announced items until you’ve completed your card) to an activity not usually considered play: a work meeting. Gamification. I… [ MORE… ]
I’m always puzzled by people’s obsession with quantity over quality when it comes to creative ideas. You don’t need ten okay ideas. You need one great one. Then you put it everywhere. I went looking for an analogy to bring this thought to life. I found it in this (possibly apocryphal) story – posted in the comments thread… [ MORE… ]
Are your associates (fellow employees) committed to doing quality work? Do you have a best friend at work? In the last six months, has someone at work talked to you about your progress? That is 25% of the widely-used Gallup Q12 employee engagement questionnaire. Whatever these questions might point to, there is nothing to suggest that they point… [ MORE… ]
