I’m currently reading a rather lovely book called slide:ology by Nancy Duarte. I highly recommend it. Her eponymous agency in the US does one thing and one thing only: presentations. I must admit I’m rather envious. Forgive the pretentiousness, but I can’t think of many purer expressions of the creative process: taking a series of messages, turning them… [ MORE… ]
Today a member of the Client Service team wondered over with what he purported to be a new brief. “So what’s the message?” I enquired. “They just want something generic,” he replied. At this point I ambled to the nearest available corner, curled up into a foetal position and started singing ‘Row, row, row the boat’ in an… [ MORE… ]
