Your people are your brand

Strategy

Commercial goals. Marketing plans. HR priorities. Operational realities. Joining them all up into a cohesive employee story is rarely straightforward. Fresh eyes can help. So can an independent perspective. And, because we’re not a consultancy but a full service creative agency, our thinking produces practical outputs. Not fanciful theory that never leaves the page.

Including:

  • EVP/Employer brand
  • Cultural change
  • Research and insights
  • Comms planning
  • Identities and positioning
People comms

Engagement has become synonymous with effective internal communications. But engagement is a state of mind. And, it’s not people’s attitudes that change things. It’s their actions. By connecting every part of the employee experience with your brand promise, we help you do more than engage your people. We help actively mobilise them.

Including:

  • Operational
  • Product and service
  • Leadership
  • Training and development
  • Reward and recognition
  • Sustainability and community
Attraction

Some recruitment strategies focus on what the employer offers. Some on what they expect. But the best make a logical link between the two – and present a fair deal that’s credible, mutually beneficial and rooted in your brand. That’s how you find people who both share your values and bring fresh perspectives. And how you help them find you.

Including:

  • EVP/Employer brand
  • Advertising
  • Promotional collateral
  • Online and social campaigns
  • Websites and on-boarding
  • Graduates
Ambient

Where we work shapes how we work. Refreshing an office environment to stimulate minds takes a combination of brand insight, creative ingenuity and production expertise. Happily, we can provide all three – creating a place your people will be proud to call home. Whether that’s through little touches or complete multi-site makeovers.

Including:

  • Objective definition
  • Walkthrough documents
  • Creative and design
  • Production
  • Installation

Social

Businesses traditionally operate top-down. But more and more organisations are realising the benefits of peer-to-peer collaboration and informal, cross-functional networks. It’s a big cultural change – and one that social networking technologies can help make happen. A little more conversation, a little more action.

Including:

  • Social strategies
  • Bespoke development
  • Content generation
  • Promotion and evolution
  • Social recruitment
Events

It could be a half-day session. Or a two-week roadshow. It might be a hundred delegates at a single venue. Or thousands live-linked across the country. What defines an event is that it’s a shared experience – bringing your people together to hear something that will change everything. No pressure, then. We can help you get it right.

Including:

  • Theme and identity
  • Branding and promotion
  • Speechwriting
  • Activity planning
  • Venue search
Presentations

PowerPoint does strange things to people. Normally rational professionals suddenly unleash flurries of confusing bullet points, dizzying transitions and fragmented ideas. Yet some of the biggest decisions in business are made on the basis of a compelling presentation. Together we can make sure you make the most of these critical opportunities to influence.

Including:

  • Narrative flow
  • Content scripting
  • Visual design
  • Animation and multimedia
Workshops

Change only happens when you involve people. It might be understanding what makes them tick. Or teasing out the truth behind your employer brand. Or inspiring better writing at work. Whether your people are sharing their thoughts or we’re sharing our expertise, our workshops make change happen from the inside out.

Including:

  • Cultural insights
  • Employer brand
  • Creative writing
  • Leadership engagement
  • Vision, mission and values